BBC - Irresistible Why We Can't Stop Eating (2024)


BBC - Irresistible Why We Can't Stop Eating (2024)

Why are ultra-processed foods so irresistible, and how they have come to dominate food culture? Dr Chris van Tulleken features interviews with former food industry insiders who talk openly about the way in which popular foods have been designed to be irresistible.

Food companies go to extraordinary lengths to ensure their products connect with consumers - from using brain scans to assess the deliciousness of ice cream to carefully engineering the sound of a crunch. Ultra-processed foods are hyper-delicious and super-convenient, have long shelf lives and are extremely cheap. But a growing body of evidence is linking these products to our declining health.

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Snippet from Wikipedia: Ultra-processed food

An ultra-processed food (UPF) is a grouping of processed food characterized by relatively involved methods of production. There is no simple definition of UPF, but they are generally understood to be an industrial creation derived from natural food or synthesized from other organic compounds. The resulting products are designed to be highly profitable, convenient, and hyperpalatable, often through food additives such as preservatives, colourings, and flavourings. UPFs have often undergone processes such as moulding/extruding, hydrogenation, or frying.

Ultra-processed foods first became ubiquitous in the 1980s, though the term "ultra-processed food" gained prominence from a 2009 paper by Brazilian researchers as part of the Nova classification system. In the Nova system, UPFs include most bread and other mass-produced baked goods, frozen pizza, instant noodles, flavored yogurt, fruit and milk drinks, diet products, baby food, and most of what is considered junk food. The Nova definition considers ingredients, processing, and how products are marketed; nutritional content is not evaluated. As of 2024, research into the effects of UPFs is rapidly evolving.

Since the 1990s, UPF sales have consistently increased or remained high in most countries. While national data is limited, as of 2023, the United States and the United Kingdom lead the consumption rankings, with 58% and 57% of daily calories, respectively.


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